I hope you'll find my marketing blog helpful. There’s low-cost ideas, effective tips and stories inspired by what works in real businesses.
From your about page to video and tone of voice - why being 'you' can help build an authentic, values based relationship with your customers.More
How to look after your customers in a way that will delight them - and sustain your sales revenue in equal measure.More
Setting (and obtaining) the right price is important for any business so, what can you do to raise your fees?More
Do all those automated emails make your customers feel forgotten? Losing an existing customer is potentially damaging - and costly to replace.More
Clearer focus on your service offer brings advantages for a smaller business or solo consultant.More
To mark 50 years of Sgt. Pepper. Some Beatles inspired business tips from "the act we've known for all these years".More
My personal mental health wellbeing tips for the self-employed.More
Three expert sources of time saving social media guidance.More
It’s easy to be inspired by all the marketing ideas and strategies on offer. But, there’s a risk...More
What will you do differently this year to build a stronger business? I share my personal top 5 marketing resolutions - but it’s not all about work.More
It's not too late to spread the goodwill with these Christmas marketing tipsMore
If you want to grow your revenue - start with your existing customers, and make them feel valued.More
Events and trade shows can be costly to attend as an exhibitor - so you’ll want to maximise your visibility and impact before, during and afterwards.More
Learn how to spot the profit leaks in your business and improve your marketing to stop them.More
Tips and ideas to inspire your content and keep it running through the yearMore
Do you have good relationships with your prospects but are missing the sales to match?More
The better you start the call, the quicker you’ll establish their interest - and the more relaxed you'll be.More
Your customers have never had so many ways to tell you what they think - and it pays to listen.More
Being a guest speaker can be a great way of building relationships and winning new clients.More
Exploring emotions might be hard work for Mr Spock - but they are a great asset in winning sales.More
A masterclass in delivering a great customer experience from New Zealand.More
I'm an accredited, trained and licensed member of the Watertight Marketing Accredited Consultant network.
The Watertight Marketing methodology supports ambitious entrepreneurs with programmes that deliver long-term sales results - you can find out more here.
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