Marketing Planning


Structured support to help you take better control of your marketing, identify priorities and spend your budget wisely. Using the Watertight Marketing methodology I’ll help you move forward with a solid plan and the confidence to make the right marketing decisions.

Watertight Marketing™ is an award-winning methodology created by Bryony Thomas, based on her best-selling book of the same name. Over 200 small and SME businesses are benefitting from this approach and now enjoy better control of their business growth.

“As an Accredited Watertight Marketing Consultant, Ben saves us a huge amount of time and makes sure that our marketing, messaging, and visibility remain on-track.” Dave James, MD of Ascentor

Watertight Marketing will give you the confidence that comes from sound planning. It will help you plan and prioritise the right marketing activities and avoid costly mistakes.

Here are two planning approaches:

Marketing Assessment - with action plan

This is perfect as the start point in getting better results from your marketing. It’s an assessment and report that identifies the areas of your current marketing activity where you are leaking profit, based on the Watertight Marketing framework. It then recommends short and long term plans to fix the leaks and make sure your marketing delivers long term sales results.

Find out more here: How Watertight is your Marketing?

Masterplan - 12 month supported marketing programme

I am a coach on the Watertight Marketing Masterplan. It’s a programme for small and SME business owners and follows a structured path, with each month’s activities building on the last. It’s perfect for those that want to make changes to their marketing, with our guidance and support.

Find out more here: The Watertight Marketing Masterplan

Contact me

To find out more or have a chat about how Watertight Marketing can help your business grow, please get in touch.



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I'm an accredited, trained and licensed member of the Watertight Marketing Accredited Consultant network.

The Watertight Marketing methodology supports ambitious entrepreneurs with programmes that deliver long-term sales results - you can find out more here.



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