Blog

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I hope you'll find my marketing blog helpful. There’s low-cost ideas, effective tips and stories inspired by what works in real businesses.


  • 7 tips to build great customer loyalty

    Posted By Ben Wheeler 25 Mar 2018

    How to look after your customers in a way that will delight them - and sustain your sales revenue in equal measure.

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  • 5 ways to charge more for your services

    Posted By Ben Wheeler 23 Jan 2018

    Setting (and obtaining) the right price is important for any business so, what can you do to raise your fees?

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  • Happy New Year - and thanks for the invoice!

    Posted By Ben Wheeler 03 Jan 2018

    Do all those automated emails make your customers feel forgotten? Losing an existing customer is potentially damaging - and costly to replace.

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  • Keep it simple - why offering less can lead to more

    Posted By Ben Wheeler 16 Aug 2017

    Clearer focus on your service offer brings advantages for a smaller business or solo consultant.

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  • Sgt. Pepper’s guide to building a long-lasting business

    Posted By Ben Wheeler 19 Jun 2017

    To mark 50 years of Sgt. Pepper. Some Beatles inspired business tips from "the act we've known for all these years".

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  • Running your own business - what’s on your mind?

    Posted By Ben Wheeler 15 May 2017

    My personal mental health wellbeing tips for the self-employed.

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  • How much time will you waste on social media this year?

    Posted By Ben Wheeler 03 Apr 2017

    Three expert sources of time saving social media guidance.

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  • Is marketing overwhelm holding your business back?

    Posted By Ben Wheeler 02 Feb 2017

    It’s easy to be inspired by all the marketing ideas and strategies on offer. But, there’s a risk...

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  • Marketing resolutions of a solopreneur

    Posted By Ben Wheeler 28 Jan 2017

    What will you do differently this year to build a stronger business? I share my personal top 5 marketing resolutions - but it’s not all about work.

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  • Don't be a Scrooge with your Christmas marketing

    Posted By Ben Wheeler 04 Dec 2016

    It's not too late to spread the goodwill with these Christmas marketing tips

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  • Why there’s gold in those forgotten customers

    Posted By Ben Wheeler 15 Nov 2016

    If you want to grow your revenue - start with your existing customers, and make them feel valued.

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  • Marketing and content tips for events and trade shows

    Posted By Ben Wheeler 02 Jun 2016

    Events and trade shows can be costly to attend as an exhibitor - so you’ll want to maximise your visibility and impact before, during and afterwards.

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  • How Watertight is your Marketing?

    Posted By Ben Wheeler 11 May 2016

    Learn how to spot the profit leaks in your business and improve your marketing to stop them.

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  • How to plan your content marketing

    Posted By Ben Wheeler 10 Jan 2016

    Tips and ideas to inspire your content and keep it running through the year

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  • How to make it easier for prospects to become customers

    Posted By Ben Wheeler 19 Aug 2015

    Do you have good relationships with your prospects but are missing the sales to match?

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  • Taking the cold out of cold calling

    Posted By Ben Wheeler 10 Aug 2015

    The better you start the call, the quicker you’ll establish their interest - and the more relaxed you'll be.

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  • Power to the people - the rise of feedback culture

    Posted By Ben Wheeler 02 Apr 2015

    Your customers have never had so many ways to tell you what they think - and it pays to listen.

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  • How to shine as a guest speaker

    Posted By Ben Wheeler 30 Mar 2015

    Being a guest speaker can be a great way of building relationships and winning new clients.

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  • Why your sales messages need logic and emotion

    Posted By Ben Wheeler 02 Mar 2015

    Exploring emotions might be hard work for Mr Spock - but they are a great asset in winning sales.

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